100Days.co, a digital service business founded by the creators of Bombay Shaving Company, is scaling its e-commerce operations for major brands like Palmolive. The company, part of Visage Lines Personal Care, aims for ₹6,000 crore in GMV over three years. While the parent entity showed a strong revenue of ₹634.7 crore in FY26, investors should note the company is private and unlisted.
100Days.co, the digital commerce service provider established by the team behind Bombay Shaving Company, is aggressively expanding its footprint in the D2C (direct-to-consumer) and e-commerce space. The company has secured a partnership with Colgate-Palmolive (India) to manage digital operations for the Palmolive personal care brand. This move is part of a broader strategy by 100Days.co to monetize the digital playbook it developed while scaling its own consumer brands under the Visage Lines Personal Care umbrella.
Currently managing digital commerce for around 20 brands, the firm has set an ambitious goal to oversee ₹5,000–6,000 crore in Gross Merchandise Value (GMV) within the next three years. This target is a significant jump from its current GMV of approximately ₹700 crore. The service offering includes end-to-end digital support, such as website management, performance marketing, content creation, warehousing, and logistics, specifically tailored to handle quick-commerce demands.
From a financial perspective, the parent entity, Visage Lines Personal Care Pvt. Ltd., recently reported a strong performance for FY26. The company achieved a revenue of ₹634.7 crore, marking a 139% increase compared to the previous year. Furthermore, the company reported a turnaround in profitability, achieving a positive adjusted EBITDA of ₹2.2 crore, compared to a loss of ₹38.3 crore in FY25. This financial improvement provides the parent company with more stability as it invests in the expansion of its service-oriented business, 100Days.co.
It is important for market observers to note that Visage Lines Personal Care is an unlisted private company. Consequently, there is no public stock for 100Days.co or its parent entity on the NSE or BSE, and liquidity is limited compared to public companies. While the company has secured strategic investment from global players like Colgate-Palmolive Asia Pacific, which has held a minority stake since 2018, investors do not have a direct way to trade the company's shares.
Moving forward, the success of this service business will depend on the company's ability to maintain high execution standards while managing both its own product brands and external client partnerships. Operational strain is a potential risk, as the company must balance the resources required for its internal consumer goods business with the demands of scaling a separate, high-growth service unit. The key monitorable for stakeholders will be whether the company can maintain its positive EBITDA trajectory while scaling the service division to meet its GMV targets.