Taboola CEO: AI Chatbots Make Traditional Search Obsolete, Google Must Adapt

Taboola's founder and Chief Executive Officer, Adam Singolda, has expressed a strong view on the future of online information discovery. He contends that the rise of artificial intelligence (AI) chatbots, including models like Google's Gemini and OpenAI's ChatGPT, is rendering traditional search engines obsolete. Singolda suggests that the conversational nature of these AI models provides a more valuable and direct way for users to find information compared to typing simple queries into a search bar. He famously stated that Google itself may need to undergo radical transformation, metaphorically "killing Google," to adapt and survive in this rapidly changing landscape.

Impact This perspective highlights a significant potential disruption in the digital information and advertising industries. Companies heavily reliant on traditional search engine traffic and advertising models could face substantial challenges. Investors will be watching how major players like Alphabet (Google's parent company) respond to this evolving technological paradigm and whether they can successfully pivot their strategies to leverage AI-driven conversational interfaces. The shift could also create opportunities for new players or innovative solutions in the search and information retrieval space. Rating: 7/10.

Explanation of Terms: Artificial Intelligence (AI): The development of computer systems that can perform tasks typically requiring human intelligence, such as learning, problem-solving, and decision-making. Obsolete: No longer useful or needed; out of date. Query: A question or a request for information typed into a search engine.