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Nazara Technologies: Gaming Giant Focuses on Future-Proof IPs and Unified Ecosystem for Revival

Tech

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Published on 21st November 2025, 2:45 AM

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Author

Akshat Lakshkar | Whalesbook News Team

Overview

Nazara Technologies reported a loss of INR 34 Cr in Q2 FY26, impacted by RMG investments and a slowdown in European esports. The company is now pivoting to build long-term intellectual properties (IPs) like 'Animal Jam' and 'World Cricket Championship', unifying its mobile studios with a 'Universal Nazara ID', and integrating its digital business with offline ventures like Smaaash to stabilize revenue and capture a larger share of India's gaming market.