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Mphasis Integrates TAP for Enhanced Decision Intelligence
The acquisition, finalized on April 21, 2026, brings TAP's proprietary Continuum AI platform into Mphasis. This technology merges artificial intelligence with behavioral economics, enhancing business decision-making and customer behavior insights. TAP works with clients in financial services, retail, and consumer packaged goods, helping them turn data into actionable strategies. This move positions Mphasis to capture growth in the decision intelligence market, fueled by increasing AI spending, with CEO Nitin Rakesh noting over 80% of AI investment now targets business transformation.
How Continuum AI Drives Smarter Decisions
Continuum AI is a modular, scalable platform designed for real-time enterprise decisions. It offers deep AI expertise in areas like demand forecasting, pricing, marketing, and supply chain management. Moving beyond basic analytics and predictions, the platform provides optimization, integrating insights across departments while respecting customer behavior nuances. It speeds up value creation by enabling advanced decisions through sophisticated AI and ready-to-use machine learning models.
AI for Measurable Business Results
Mphasis plans to use TAP's capabilities to drive enterprise business results with AI at scale. TAP's platform adds a vital 'Decision Layer' using causal modeling, optimization, and behavioral economics. This layer translates business goals into actionable strategies. CEO and MD Nitin Rakesh explained that this integration shifts the focus from mere task automation to systems that understand business objectives and constraints, delivering measurable economic outcomes for clients.
Mphasis and TAP: A Future of Scalable AI Value
Dr. Rogayeh Tabrizi, TAP's Founder & CEO, is excited about joining Mphasis, seeing an opportunity to integrate Continuum AI into a larger framework. She believes that Mphasis's scale, industry knowledge, and engineering strength will help turn successful domain applications into reusable decision tools for various industries. Together, the companies aim to help clients move from trying out new ideas to creating repeatable, scalable value and transforming businesses through AI, offering intelligence, speed, and measurable results.
Shares of Mphasis Ltd. closed at ₹2,421.10 on the BSE on April 21, 2026, marking a modest increase of ₹5.45, or 0.23%.