MoEngage Secures $100 Million Funding Led by Goldman Sachs and A91 Partners for Global Expansion

MoEngage, a platform for consumer brand engagement, has successfully closed a $100 million funding round. The investment was co-led by existing investor Goldman Sachs Alternatives and new investor A91 Partners. This latest capital infusion brings MoEngage's total funding to over $250 million.

The funds will be used to accelerate MoEngage's rapid global expansion, enhance its Customer Engagement Platform, and further develop its Merlin AI suite, which uses AI agents to help marketing and product teams launch campaigns and increase conversions. The company is also expanding its go-to-market and customer success teams in North America and EMEA.

MoEngage reports significant global momentum and category leadership in Asia, with North America now contributing the largest share of its revenue. Over 300 enterprises globally use MoEngage, citing its ease of use and AI-driven agility.

Goldman Sachs Alternatives highlighted MoEngage's position as a category-leading technology platform leveraging AI, expressing confidence in helping the company expand into new markets. A91 Partners cited their long-standing positive view of the MoEngage team's innovation.

Impact This funding is expected to significantly boost MoEngage's competitive position in the customer engagement and AI marketing technology space. It will enable deeper penetration into key markets like North America and EMEA, potentially leading to increased adoption by global enterprises. The focus on AI-driven features like Merlin AI suggests a push towards more sophisticated automation and personalization in marketing campaigns, which could set new industry standards.

Impact Rating: 7/10

Difficult Terms Customer Engagement Platform: Software that helps businesses communicate with and manage relationships with their customers across various channels. Merlin AI: A proprietary suite of artificial intelligence agents developed by MoEngage to automate and optimize marketing campaigns and customer interactions. AI Agents: Software components that use artificial intelligence to perform specific tasks autonomously, such as making decisions or executing actions. Offer and Campaign Decisioning Agents: Specific AI agents within Merlin AI that help marketing teams decide on the best offers and campaign strategies to present to customers. AI Decisioning: Using artificial intelligence to make informed decisions, in this context, for marketing campaigns and customer interactions. EMEA: Europe, Middle East, and Africa – a geographic region. North America: Typically refers to the United States, Canada, and Mexico. B2C brands: Business-to-Consumer brands, companies that sell products or services directly to individual customers. Legacy marketing clouds: Older, often less flexible or integrated, software systems used by businesses for marketing purposes. Category leadership: Being the dominant or most recognized company within a specific market segment.