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Jeff Bezos Launches New AI Startup 'Project Prometheus', Blending Amazon Leadership with Tech Innovation

Tech

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Published on 18th November 2025, 2:35 AM

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Author

Simar Singh | Whalesbook News Team

Overview

Amazon.com Inc. founder Jeff Bezos is co-founding a new artificial intelligence startup called Project Prometheus. With $6.2 billion in funding, the company aims to accelerate engineering and manufacturing in sectors like aerospace and automobiles. Bezos returns to a formal executive role as co-CEO, applying his extensive Amazon leadership philosophies to this AI-native, lean-team venture, signalling a significant shift in his career and potentially influencing modern management practices.