Amazon.com Inc. founder Jeff Bezos is co-founding a new artificial intelligence startup called Project Prometheus. With $6.2 billion in funding, the company aims to accelerate engineering and manufacturing in sectors like aerospace and automobiles. Bezos returns to a formal executive role as co-CEO, applying his extensive Amazon leadership philosophies to this AI-native, lean-team venture, signalling a significant shift in his career and potentially influencing modern management practices.