Indian IT Sector: Gen AI Deflation Risk Squeezes Margins

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AuthorIshaan Verma|Published at:
Indian IT Sector: Gen AI Deflation Risk Squeezes Margins
Overview

Indian IT services firms are navigating a challenging period marked by increasing Generative AI-driven revenue deflation, according to Kotak Institutional Equities. While overall technology spending in India is projected for robust growth, IT service providers may capture a smaller share due to value shifting towards AI labs and hyperscalers. This outlook prompts recalibrated valuations and selective stock picks, favoring 'quality challengers' over established incumbents.

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### Gen AI's Revenue Squeeze

Kotak Institutional Equities has raised its forecast for revenue deflation driven by Generative AI adoption in the Indian IT sector to 3-3.5% for FY27-FY28, an increase from its prior expectation of 2-3%. This adjustment stems from an accelerated pace of innovation, widespread developer community adoption of AI tools, and an enterprise-wide embrace of AI-first strategies. To account for these amplified disruption risks, Kotak has increased its cost of equity assumption by 50 to 100 basis points, directly influencing the fair value of IT companies and leading to a 1-3% reduction in earnings per share estimates across the board. This recalibration signals a more cautious near-term outlook for the sector, despite Kotak maintaining long-term growth assumptions for IT services relevance.

### Shifting Value Pools Amidst Strong Tech Spending

Despite headwinds impacting traditional IT services, the broader Indian technology sector is poised for significant expansion. Gartner forecasts total IT spending in India to reach $176.3 billion in 2026, a 10.6% increase over 2025, propelled by substantial investments in data centers and software, particularly AI-enabled solutions. Data center systems spending is expected to surge 20.5% in 2026, driven by AI infrastructure demands and government initiatives. Software spending is also projected to grow 17.6%. However, a critical divergence exists: IT services are only expected to grow 11.1% in 2026, with concerns that a larger portion of technology spending gains will flow to AI labs and hyperscalers rather than traditional service providers. This trend, observed over recent years, suggests that while the overall tech pie is expanding, the slice for established IT service firms may not grow proportionally, exacerbating the impact of Gen AI's revenue deflationary pressures. The Nifty IT Index's year-to-date decline of approximately 20% by early March 2026 reflects this sector-wide caution.

### Valuations Under Pressure and Selected Opportunities

Current market valuations present a mixed picture against Kotak's revised expectations. For Tier 1 IT firms, Kotak implies a target P/E of around 16 times FY28 estimated earnings, while for mid-tier players, it suggests 17-18 times. Infosys (P/E ~18.4-19.1) and TCS (P/E ~18.2-20.4) trade near or below these implied levels, reflecting their status as preferred large-cap names. Tech Mahindra, with P/E ratios ranging from 27.2 to 32.85, and Coforge, trading at 30.8 to 57.00, appear valued above these targets, suggesting potential headwinds for their multiples. Hexaware (P/E ~19.5-21.96) presents a more balanced valuation. Persistent Systems, however, commands a significantly higher P/E between 40.7 and 44.5, indicating high investor expectations that may be tested by increased deflationary risks. Despite these valuation concerns, Kotak maintains a long-term view on the relevance of IT services and identifies specific companies as attractive. Infosys, TCS, and Tech Mahindra are preferred among Tier 1, with Coforge and Hexaware highlighted in the mid-tier. These firms are noted for offering payout yields of 4-5% and free cash flow yields of 5-6% [Original News].

### THE FORENSIC BEAR CASE

While the Indian IT sector benefits from a strong domestic tech spending outlook and a debt-free or low-debt balance sheet across most major players (TCS, Tech Mahindra, Persistent Systems, Hexaware are notably debt-free), significant risks persist. The primary concern is the accelerating pace of Gen AI adoption, which Kotak suggests could lead to deeper-than-anticipated revenue deflation, impacting already pressured margins. The shift in value capture towards hyperscalers and AI labs means that traditional IT services firms might struggle to translate increased client technology budgets into proportional revenue growth. Current analyst sentiment for some companies, like Tech Mahindra and Persistent Systems, shows a notable number of 'Sell' or 'Hold' ratings alongside 'Buy' recommendations, indicating divided market conviction. Furthermore, while TCS and Infosys exhibit superior Return on Equity (ROE) figures (TCS ~52.4%-71.77%, Infosys ~28.8%-33.69%), other selected firms like Coforge and Tech Mahindra show lower ROE (around 11-16%) [cite: various], potentially signaling less efficient capital utilization compared to industry leaders. A confluence of global macroeconomic uncertainty, client cost optimization efforts, and geopolitical tensions continue to suppress near-term discretionary spending, creating a challenging environment that could extend beyond current expectations. Persistent Systems' high P/E ratio of over 40x is particularly vulnerable if growth expectations are not met, potentially leading to sharp multiple compression.

### Future Outlook

Looking ahead, the IT sector faces a period of recalibration. Kotak expects industry growth to moderate over the next few years. HSBC Global Research anticipates subdued growth for FY26, but forecasts a potential AI-powered rebound in FY27, contingent on recovery in key export markets and increased enterprise AI adoption. The broader IT services growth rate is projected at 11.1% for 2026 in India, though the immediate impact of Gen AI on services revenue is a key concern. Kotak retains its long-term terminal growth assumptions for IT services, suggesting enduring relevance. However, the immediate focus remains on how companies will manage the deflationary impact of AI while navigating global economic uncertainties. The preference for 'quality challengers' like Infosys, TCS, Tech Mahindra, Coforge, and Hexaware indicates an investor focus on resilience, execution capability, and the potential to adapt to the evolving AI landscape.

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Disclaimer:This content is for educational and informational purposes only and does not constitute investment, financial, or trading advice, nor a recommendation to buy or sell any securities. Readers should consult a SEBI-registered advisor before making investment decisions, as markets involve risk and past performance does not guarantee future results. The publisher and authors accept no liability for any losses. Some content may be AI-generated and may contain errors; accuracy and completeness are not guaranteed. Views expressed do not reflect the publication’s editorial stance.