Eat App Bags $10M, Buys ReserveGo, Taps Swiggy for India's Restaurant Boom

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AuthorAnanya Iyer|Published at:
Eat App Bags $10M, Buys ReserveGo, Taps Swiggy for India's Restaurant Boom
Overview

Eat App has secured $10 million in a Series B extension, bringing its total funding to over $23 million. The Dubai-based restaurant reservation startup is aggressively expanding into India, acquiring rival ReserveGo and partnering with Swiggy. This move targets India's booming food service industry, aiming to consolidate reservation data for restaurants and drive business growth.

India Expansion Accelerates

Eat App is making India a central pillar of its strategy, fueled by a significant $10 million Series B extension round. This new capital infusion, led by PSG Equity via its portfolio company Zenchef SAS, pushes the company's total funding beyond $23 million. India has emerged as a key market, with Eat App scaling rapidly to serve over 2,000 restaurants within the country over the past 12 months.

Strategic Acquisitions and Partnerships

To bolster its presence, Eat App acquired ReserveGo, a rival platform built by Vijayan Parthasarathy, who has a notable history in the restaurant reservation sector, having previously founded Inrestro before its acquisition by Dineout. The acquisition of ReserveGo, which was serving over 1,000 restaurants and managing approximately 5 million reservations monthly, is designed to consolidate Eat App's market position. Simultaneously, a crucial partnership has been forged with Swiggy, India's prominent food and grocery platform. This collaboration aims to upsell Eat App's restaurant management solutions, branded as GroMax for India, to Swiggy's extensive network of restaurant partners.

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