Creative Newtech Partners Kaspersky to Expand India Cybersecurity Offerings

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AuthorAkshat Lakshkar|Published at:
Creative Newtech Partners Kaspersky to Expand India Cybersecurity Offerings
Overview

Creative Newtech Limited has teamed up with global cybersecurity firm Kaspersky to distribute its product suite across North, West, and East India. The move leverages the rapidly expanding Indian cybersecurity market, projected to reach $20.5 billion by 2030, and aims to enhance Creative Newtech's technology solutions portfolio.

Creative Newtech Forges Alliance with Kaspersky to Expand Cybersecurity Footprint in India

India's Cybersecurity Market (2030): US$20.5 billion. Indian Cybersecurity Market (2024): US$6.9 billion.
Reader Takeaway: Kaspersky brand bolsters Creative Newtech's portfolio amid rapid market growth; execution key.

What just happened (today’s filing)

Creative Newtech Limited announced a strategic partnership with global cybersecurity firm Kaspersky on February 24, 2026. The collaboration aims to significantly expand Creative Newtech's cybersecurity solutions portfolio within the Indian market.

The partnership will cover distribution rights for Kaspersky's comprehensive suite of cybersecurity products across North, West, and East India. This includes solutions for both the consumer and enterprise segments.

The move is a strategic play to capitalize on India's rapidly growing cybersecurity landscape, which is projected to see substantial expansion in the coming years.

Why this matters

This alliance positions Creative Newtech to offer advanced cybersecurity solutions, including endpoint security, threat detection, privacy protection, and digital safety for consumers, alongside enterprise-grade offerings like XDR and MDR.

It leverages Creative Newtech's established pan-India distribution network and deep market relationships to scale Kaspersky's advanced offerings effectively.

The partnership diversifies Creative Newtech's product range and reinforces its commitment to strengthening its presence in the high-demand technology-led solutions category.

The backstory (grounded)

Creative Newtech Limited, established in 1992, is a well-known player in India's IT and ICT distribution sector. The company has a proven track record of successfully introducing and distributing global brands across the Indian market. Its extensive experience includes partnerships with major names like Honeywell, GoPro, ViewSonic, Samsung, and Microsoft, spanning consumer electronics, enterprise solutions, and more.

Kaspersky, a global cybersecurity leader, views India as a critical growth market. The company has actively invested in its Indian operations, tripling its local workforce over the past two years and experiencing significant sales growth, with a 24% year-over-year increase in total product sales in 2024. They have demonstrated strong traction in both B2B and B2C segments within India.

What changes now

  • Creative Newtech gains exclusive distribution rights for a wide range of Kaspersky's cybersecurity products in key Indian regions.
  • The company will integrate advanced solutions like endpoint security, threat intelligence, XDR, and MDR into its offerings.
  • This expands Creative Newtech's technology solutions portfolio into the critical cybersecurity domain.
  • Kaspersky benefits from Creative Newtech's established distribution channels to reach a broader customer base.

Risks to watch

Creative Newtech has noted in its forward-looking statements that certain projections are subject to risks and uncertainties that could materially alter actual results.

The company reported no non-compliance, penalties, or strictures from regulatory bodies like SEBI or stock exchanges in the last three years, indicating a clean compliance record.

Peer comparison

Creative Newtech operates in the IT distribution space, a segment also occupied by players like Redington India Ltd. Redington India is a prominent IT solutions provider and distributor, handling a broad spectrum of technology products and services, positioning it as a key competitor in the broader distribution ecosystem.

Context metrics (time-bound)

  • The Indian cybersecurity market was valued at approximately US$6.9 billion in 2024 and is projected to grow to US$20.5 billion by 2030, with a robust CAGR of 20.2% from 2025-2030.

What to track next

  • Details on the phased rollout of Kaspersky's product lines through Creative Newtech's distribution channels.
  • Performance metrics and market share gains of the partnership in the dynamic Indian cybersecurity market.
  • Customer adoption rates for the newly distributed Kaspersky solutions across consumer and enterprise segments.
  • Any further expansion or new product introductions resulting from this collaboration.
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