Whalesbook
Apple Inc. is significantly increasing its global Research and Development (R&D) spending, prioritizing the development of proprietary materials for iPhone design and customer experience. This strategic shift focuses on creating custom materials over reducing supply chain costs. The company is also enhancing sustainability in its supply chain, with India playing a key role. Apple's R&D expenditure grew over 10% year-on-year to $34.6 billion, outpacing its revenue growth.