Amazon's AI Video Magic Lands in India: Ads Made in Minutes, Zero Cost!

Amazon Ads has expanded its AI-powered Video Generator tool to India and seven other international markets. This tool empowers advertisers to create high-quality, multi-scene video ads rapidly using product images, videos, or Amazon product pages. It generates six video options at no extra charge. Kapil Sharma, Director of Amazon Ads India, stated the tool addresses challenges for advertisers, especially SMBs, in creating video content, democratizing sophisticated advertising. Features include multi-scene storytelling, brand customization, and quick ad creation. A summarization feature repurposes existing content. Since its US launch, campaign volume quadrupled in Q3 2025 vs. Q2.

Impact This expansion is significant for Indian businesses, offering a cost-effective way to produce video ads, potentially boosting sales and online presence on Amazon. It strengthens Amazon's advertising platform. Rating: 7/10

Difficult Terms Explained: AI-powered Video Generator: AI tool for video ads. Advertisers: Companies/individuals promoting products. Multi-scene video ads: Video ads with multiple parts. Product detail page: Amazon product webpage. Audience insights: Customer behavior data. Optimised ad formats: Best performing ad designs. Democratizes access: Makes something widely available. Generative AI: AI that creates new content. Sponsored Brands video: Prominent Amazon video ads. Creative Studio: Amazon Ads' creative tool platform.