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Amazon Launches Major Republic Day Sale
Amazon India kicked off its annual Great Republic Day Sale 2026 on January 16, aiming to spur consumer spending. The event features significant discounts and financing options across a wide array of product categories.
Aggressive Discounts and Financing Drive Demand
The sale offers up to a 10% instant discount on SBI credit card and EMI transactions, with additional bank benefits reaching up to ₹10,000. Prime members can avail 5% cashback on purchases using the Amazon Pay ICICI Bank credit card. Instant credit of up to ₹60,000 is available via Amazon Pay Later, alongside no-cost EMIs for up to 12 months to encourage purchases of higher-value items.
Smartphones and Electronics Take Center Stage
Smartphones are a key focus, with models like the Samsung Galaxy A55 5G priced at ₹23,999 and premium devices including the OnePlus 15 benefiting from bank discounts and EMI plans. Accessories are discounted by up to 70%. In home entertainment, smart TVs from major brands such as Sony and Samsung see discounts of up to 65%, while projectors are available with up to 75% off. Laptops, tablets, and audio products are also marked down by 45–70%.
AI Tools Enhance Shopping Experience
Amazon is highlighting its AI capabilities, including the AI assistant Rufus, visual search through Lens AI, AI-generated review summaries, and augmented reality features. The refreshed app interface personalizes deals and features curated formats like 8 PM Deals. These technologies aim to improve discovery and customer engagement.
Broad Product Categories Covered
Beyond electronics, the sale covers fashion and beauty with discounts up to 80%. Large appliances, home décor, fitness equipment, and security devices are also included with exchange and EMI offers. The sale extends across Amazon Fresh, Business, Bazaar, Saheli, and Karigar verticals, targeting diverse consumer segments. Travel bookings are also promoted with discounts on flights and hotels.