Chip designer Advanced Micro Devices (AMD) is aggressively pivoting its strategy to center on artificial intelligence (AI) chips. Led by CEO Lisa Su, AMD has seen significant growth, nearly quadrupling its market value. Key deals with Oracle and OpenAI for its new MI450 AI chips signal a strong challenge to Nvidia's dominance in the AI data center market. AMD aims to capture a substantial share of the projected $1 trillion AI computing market by 2030.