Whalesbook
Apple's iPhones are dramatically increasing their market share in India, pushing Android's dominance below 90% for the first time in a festive quarter. While the overall Indian smartphone market remains stagnant, Apple achieved its highest-ever quarterly shipments in India, growing 25.6% year-on-year. This shift is driven by a strategic move by Apple towards volume sales and an annual migration of about 4% of users from Android to iPhones, attracted by aspirational branding and financing options.