Bajaj Broking Sets VBL and Eternal Targets for May 29

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AuthorRiya Kapoor|Published at:
Bajaj Broking Sets VBL and Eternal Targets for May 29
Overview

Bajaj Broking has issued fresh buy recommendations for Varun Beverages and Eternal (formerly Zomato) for May 29, 2026. Analysts project an 11% upside for VBL and a 13% gain for Eternal, based on recent breakout patterns and bullish technical indicators amid broader market consolidation.

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The Technical Catalyst

The market currently displays a selective appetite, with brokers emphasizing stocks that exhibit strong momentum rather than broad-market correlation. Varun Beverages (VBL) remains a focus for institutional desks following the recent extension of its bottling and trademark agreement with PepsiCo through 2049, a move that effectively removes previous operational constraints. The stock has demonstrated significant resilience, recently hitting 52-week highs, though technical indicators such as the Relative Strength Index (RSI) approaching overbought territory suggest that investors should remain cognizant of potential short-term pullbacks.

The Valuation and Momentum Gap

Eternal, formerly known as Zomato, presents a different narrative. Currently trading near ₹256, the company continues to see heavy volume following a strong fourth-quarter performance and a pivot toward vertical integration across its food delivery, quick-commerce, and ticketing segments. While the stock has seen a 14% return over the past year, it faces fundamental scrutiny regarding its high P/E ratio, which remains elevated compared to traditional retail peers. The bullish momentum cited by analysts hinges on the company's ability to maintain unit economics in its quick-commerce division, Blinkit, which has been a primary driver of recent investor sentiment.

The Forensic Bear Case

Investors must balance the brokerage's optimistic targets against systemic risks. Varun Beverages, despite its operational extension, trades at a high forward P/E multiple that is among the most expensive in the global beverage sector. Any disruption in demand due to fluctuating heatwave patterns or inflationary pressures on raw material costs could trigger rapid margin compression.

For Eternal, the primary risks are centered on leadership transitions and high valuation premiums. Despite recent profit growth, the company continues to trade at a significant multiple to its book value, with limited dividend yield for shareholders. Furthermore, historical institutional sentiment has been volatile, reacting sharply to any perceived slowdown in the profitability of its quick-commerce operations. Market participants should also note that the broader index, Nifty 50, remains in a consolidation phase, which may limit the ceiling for individual stock rallies regardless of specific technical breakouts.

Future Outlook

Brokerage consensus remains broadly favorable toward the consumption sector, provided earnings visibility holds. For both VBL and Eternal, success depends on maintaining their respective market shares while navigating the high-cost environment of 2026. While technical setups suggest near-term support levels are holding, future price action will likely be dictated by upcoming macroeconomic data regarding rural consumption and sustained foreign institutional interest.

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Disclaimer:This content is for educational and informational purposes only and does not constitute investment, financial, or trading advice, nor a recommendation to buy or sell any securities. Readers should consult a SEBI-registered advisor before making investment decisions, as markets involve risk and past performance does not guarantee future results. The publisher and authors accept no liability for any losses. Some content may be AI-generated and may contain errors; accuracy and completeness are not guaranteed. Views expressed do not reflect the publication’s editorial stance.