Bengaluru-based personal care startup Pokonut received the People’s Choice Award at the inaugural One of a Kind Awards on August 21, 2026. The recognition, presented by The Economic Times and Cashfree Payments, highlights the brand's growth in consumer trust. Please note that Pokonut is a private, unlisted company and does not trade on the stock exchanges.
Pokonut, a startup specializing in Ayurvedic personal care products, was named the winner of the People's Choice Award at the inaugural One of a Kind Awards on August 21, 2026. The ceremony, held in Bengaluru, celebrated emerging businesses that have successfully established strong connections with their user base and built public trust.
The award program is a collaborative initiative by The Economic Times and Cashfree Payments. Unlike industry-standard accolades that rely on expert panels or financial metrics, the People's Choice category was determined by public participation through an online voting process. This format places a spotlight on brand loyalty and the role of customer advocacy in the growth of early-stage companies.
Founded in 2022, Pokonut has focused on blending traditional Ayurvedic practices with modern formulations for the Indian consumer. Its product portfolio spans skincare, haircare, and mother-care essentials, including items like stretch-mark creams. By targeting the personal care sector, the company has looked to compete in a segment often driven by brand trust and product accessibility.
For investors and market readers, it is important to clarify that Pokonut is a private, unlisted company. It does not have shares listed on the National Stock Exchange (NSE) or the Bombay Stock Exchange (BSE), and no public financial statements are available for analysis. As such, there is no stock price movement, volume data, or public debt information to monitor for this entity.
In the same event, other startups were recognized for their contributions to different sectors. FemiSafe was named the first runner-up for its work in women's intimate hygiene and efforts to improve access to menstrual care products. E42.ai was recognized as the second runner-up for its no-code AI automation platform, which helps businesses deploy cognitive process automation across various corporate departments.