Consumer rewards startup Onpoint has secured $600,000 in a pre-seed funding round led by First Cheque and Whiteboard Capital. The company plans to use the capital to increase its merchant network and improve its technology. Onpoint operates a payment-agnostic model, allowing users to earn extra points alongside existing bank and brand loyalty rewards.
Onpoint, an Indian startup focused on consumer loyalty, has raised $600,000 in a pre-seed funding round. The investment was co-led by First Cheque, an initiative of venture capital firm IndiaQuotient, and Whiteboard Capital. The round also saw participation from various angel investors, including professionals with backgrounds at major global technology firms.
Founded in 2025 by Nakul Khanna and Anurag Gupta, Onpoint aims to simplify how consumers earn and redeem rewards. The platform differentiates itself by being payment-agnostic, meaning users earn reward points through the Onpoint ecosystem regardless of whether they pay for a purchase via credit card, UPI, or cash. These points are designed to stack on top of existing credit card or retail loyalty programs, effectively allowing users to earn double rewards on the same transaction.
The startup intends to deploy this new capital toward three core areas: accelerating the development of its digital product, expanding its network of partner merchants, and growing its user base. By increasing the number of brands available on its app, website, and browser extension, the company hopes to capture a larger share of the digital consumer spending market.
For partner brands, the platform acts as a marketing and engagement channel, helping to drive sales through specific brand platforms. Once users accumulate these points, they can redeem them across various established loyalty programs, including Air India’s Maharaja Club, Flipkart SuperCoins, and IndiGo’s BluChip program.
As a young company founded in 2025, Onpoint is operating in a competitive Indian fintech and loyalty rewards landscape. While the company is in an early growth phase, investors will likely track its ability to scale its merchant partnerships and retain users in a market where consumers often face loyalty program fatigue. The long-term viability of the business model will depend on the company's ability to maintain a sustainable commission structure from partner brands while continuing to offer meaningful value to its growing user base.