Digital wellness startup Habuild reported a net profit of Rs 57 crore for FY25 on revenues of Rs 112 crore. The Nagpur-based firm, which recently won the 'Bootstrap Champ' title, is now moving beyond yoga into strength training and AI-powered meal planning. As a private entity, the company’s focus remains on high user retention and organic growth through referrals.
Habuild, a digital wellness firm based in Nagpur, has reported a strong financial performance for the fiscal year 2025, recording a net profit of Rs 57 crore. The company generated Rs 112 crore in revenue during this period, marking a significant step up from the previous year’s Rs 36 crore. This growth has garnered attention in the startup sector, earning the firm the 'Bootstrap Champ' title at the ET Startup Awards 2026.
Unlike many digital startups that spend heavily on marketing to acquire users, Habuild has grown primarily through organic channels. Approximately 90% of its new users come from referrals made via WhatsApp. The company’s model relies on high engagement, boasting a 50-55% repeat subscription rate among annual members. This focus on accountability and regular attendance in online sessions has allowed the firm to remain profitable without external venture funding.
To build on this foundation, the company is now broadening its services. While yoga was the original core product, management is actively introducing strength training, dance, and intense fitness programs. This move is designed to attract a wider audience, specifically younger users. Currently, 60% of the platform's 690,000 active users are between 35 and 55 years old, while those under 35 make up 20% of the base. Diversifying the service mix is a strategic attempt to capture this younger demographic and reduce the risk of relying on a single wellness category.
Technology is playing a key role in this expansion. The company is developing an AI-based tool named 'Kitchen Saathi' to offer personalized meal planning. By integrating this into its existing platform, Habuild aims to provide a more holistic wellness experience without incurring the heavy infrastructure costs typically associated with offline centers.
However, the path forward involves several business challenges. The wellness and fitness sector in India is highly competitive, with both traditional gyms and digital apps vying for the same users. As Habuild moves into strength training and AI-led nutrition, it will face established rivals that have already captured significant market share in these areas. Additionally, executing the shift toward a holistic platform requires technical success with new features like 'Kitchen Saathi' and maintaining high user engagement levels as the product range expands.
For followers of the company's progress, the key monitorable will be its ability to maintain its profit margins while investing in these new verticals. Observers will also track whether the new offerings effectively bring in the younger demographic and if the AI integration can scale as intended without increasing the cost of user acquisition. As Habuild remains a private company and is not listed on stock exchanges, these operational metrics will remain the primary indicators of its long-term health and growth potential.