Aman Gupta's OffBeat Studios Raises ₹100 Cr Seed for AI Venture

STARTUPSVC
Whalesbook Logo
AuthorAnanya Iyer|Published at:
Aman Gupta's OffBeat Studios Raises ₹100 Cr Seed for AI Venture
Overview

boAt co-founder Aman Gupta's new venture, OffBeat Studios, has secured ₹100 crore in seed funding from Bessemer Venture Partners, signaling a major investment in AI. Bessemer, known for its AI investments, backs OffBeat Studios as a stealth entity with an undisclosed business model and launch plan. The funding comes as boAt's parent company, Imagine Marketing, proceeds with its IPO.

Instant Stock Alerts on WhatsApp

Used by 10,000+ active investors

1

Add Stocks

Select the stocks you want to track in real time.

2

Get Alerts on WhatsApp

Receive instant updates directly to WhatsApp.

  • Quarterly Results
  • Concall Announcements
  • New Orders & Big Deals
  • Capex Announcements
  • Bulk Deals
  • And much more

Bessemer Venture Partners, the lead investor, is a prominent name in the AI sector, having deployed over $1 billion into AI-native startups since 2023 and actively supporting companies like Anthropic. This backing positions OffBeat Studios with significant strategic capital and expertise, even as its own business model, team, and launch timeline remain under wraps. The contrast between Bessemer's deep AI engagement and OffBeat's current stealth mode highlights the high-potential, early-stage bet.

The funding occurs amid India's push to become a global AI hub, with billions being directed into startups. While the AI sector accounted for a growing share of venture capital in 2025, recent data for early 2026 showed a sharp monthly decline in AI funding in India, highlighting market volatility. Startups in this space must be agile to capitalize on AI's transformative potential.

Meanwhile, boAt's parent company, Imagine Marketing, is progressing with its second IPO attempt, aiming for a valuation of ₹13,000 crore. This follows a period where boAt has shown financial recovery, returning to profitability with over ₹60 crore in net profit for fiscal year 2025 on revenues of ₹3,097.8 crore. The dual focus on the parent's public listing and the founder's new, undisclosed venture creates a complex strategic environment.

The inherent risks for OffBeat Studios are significant given its stealth status. Without a disclosed business model or team, its competitive positioning and execution capability are difficult to gauge. The AI domain demands substantial R&D and rapid innovation, challenges that require more than just founder reputation to overcome. Potential resource diversions from the Imagine Marketing IPO and broader economic uncertainties also add to the hurdles OffBeat Studios must navigate to translate its founder's vision into a tangible, AI-driven business.

Get stock alerts instantly on WhatsApp

Quarterly results, bulk deals, concall updates and major announcements delivered in real time.

Disclaimer:This content is for educational and informational purposes only and does not constitute investment, financial, or trading advice, nor a recommendation to buy or sell any securities. Readers should consult a SEBI-registered advisor before making investment decisions, as markets involve risk and past performance does not guarantee future results. The publisher and authors accept no liability for any losses. Some content may be AI-generated and may contain errors; accuracy and completeness are not guaranteed. Views expressed do not reflect the publication’s editorial stance.