Bengaluru-based experience-tech startup Alive App has secured $1 million in a funding round led by Powerhouse Ventures and Flipkart Ventures. The company plans to use the capital to scale its product and expand its presence across major Indian metros. The platform focuses on local leisure activities and aims to turn weekend discovery into a recurring habit for urban professionals.
Alive App, an experience-tech platform, has secured $1 million in its latest funding round led by Powerhouse Ventures and Flipkart Ventures. The startup, founded by Vivek Kumar, plans to use the fresh capital to enhance its product development and scale its presence across more Indian cities. The company currently operates in six cities, supporting a network of over 400 creators, and maintains a pipeline of roughly 100 new experiences every month.
The business model distinguishes itself from traditional aggregators by partnering directly with experience creators for activities ranging from art workshops to adventure sports. This direct partnership approach is intended to provide the platform with greater control over the quality and uniqueness of the offerings. According to the company, over 90% of its current bookings involve local activities, highlighting a shift away from the traditional model where experience-led consumption was primarily tied to tourism and travel. By focusing on local engagement, Alive App aims to become a recurring weekly tool for urban professionals.
The startup achieved initial profitability in its home market of Bengaluru. Investors and industry observers will likely monitor whether the company can maintain this financial discipline while pursuing aggressive expansion into new markets like Mumbai and Chennai. Scaling operations, especially in competitive urban markets, often involves higher marketing costs and operational complexities, which can pressure profit margins. The company previously raised Rs 6 crore in late 2025, and this latest round adds to its runway for growth.
The involvement of Flipkart Ventures has sparked interest regarding potential synergies within the broader e-commerce ecosystem, although the company remains focused on its core discovery model for now. The startup is also integrating artificial intelligence across its operational framework to improve scalability. As the company pushes into new territories, the key monitorable for stakeholders will be its ability to keep user engagement high and retain its creator network without significant cost increases. The success of this expansion will depend on how effectively the management balances growth targets with the operational efficiency it has established in its initial markets.