Eternal Ltd's District App to Launch Sports Facility Booking Feature

Eternal Ltd, through its platform District, is planning to add a 'Play' feature that allows users to book sports facilities such as pickleball and badminton courts. This strategic expansion aims to tap into India's growing sports tech market, which is projected to grow significantly by 2030. District will initially partner with facilities in Delhi-National Capital Region, Mumbai, and Bengaluru, with plans for a phased rollout to other cities. The platform will earn a commission from venue bookings. This initiative pits Eternal against existing players like Playo, KheloMore, Decathlon India, and Cult.fit, as well as larger companies like BookMyShow.

Impact: This expansion diversifies Eternal's revenue streams beyond ticketing and restaurant bookings. It could significantly increase user engagement and customer lifetime value by integrating sports facility bookings into its out-of-home consumption ecosystem. This strategic move may also boost its market share and competitive positioning. Rating: 7/10.

Difficult Terms: * Pickleball: A paddle sport that combines elements of tennis, badminton, and table tennis. * Sports Tech Market: The sector encompassing technology solutions for sports, including venue management, e-sports, fantasy gaming, and performance analytics. * Out-of-home consumption: Spending on goods and services consumed away from one's home, such as dining out, entertainment, and leisure activities. * Customer lifetime value: The total revenue a business can expect from a single customer account throughout their relationship.