Major Indian business groups like Godrej, Tata, Hero, Jindal, Birla, Mahindra, and Adani are significantly increasing their investments in the real estate sector. This trend is driven by post-COVID growth, enhanced transparency from regulatory reforms like RERA, and potential for stronger returns. These conglomerates, often possessing large land banks and access to cheaper capital, pose new competition to established real estate developers such as DLF, Lodha, Prestige Group, and Sobha Limited.