Brigade Hotel Ventures Plans ₹1,000 Crore Karnataka Hotel Expansion

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AuthorRiya Kapoor|Published at:
Brigade Hotel Ventures Plans ₹1,000 Crore Karnataka Hotel Expansion
Overview

Brigade Hotel Ventures announced a significant ₹1,000 crore investment over five years in Karnataka's hospitality sector, emphasizing experiential tourism and premium markets. This strategic expansion aims to add new properties and modernize existing assets, building on the success of its flagship Grand Mercure Mysuru. The move supports its broader "Vision 2031" which targets 1,700 room keys nationwide.

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The major investment is for developing new hotel projects and upgrading existing facilities across Karnataka. The company sees the state as ready for growth in experiential tourism.

This expansion comes as Brigade Hotel Ventures celebrates the 10th anniversary of its Grand Mercure Mysuru hotel, its key property. The investment aims to take advantage of Mysuru's growth as a business and heritage center, moving beyond its weekend destination status, said Managing Director Nirupa Shankar.

Drivers of the Expansion Plan

Brigade Hotel Ventures' (BHVL) "Vision 2031" plan includes adding about 1,700 hotel rooms nationwide with a total investment of ₹3,600 crore. The Karnataka investment is a key part of this growth plan. The company will focus on sustainability, community ties, and meeting demand for personalized and wellness travel.

Mysuru's Market Potential

The company expects Mysuru's hotel market to grow by 8-10 percent annually. This is driven by more domestic and international visitors. Director Vineet Verma noted Mysuru's importance for developing a skilled workforce and reliable suppliers, which will support future projects across South India.

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