Aurum PropTech is acquiring Locon Solutions, the parent of Housing.com, in an all-share transaction valued at ₹458.06 crore. This deal will see REA India increase its stake in the company to 24.9%. The acquisition aims to integrate property marketplace services with Aurum’s transaction-focused business to create a unified AI-driven real estate platform.
Aurum PropTech has announced a major expansion by acquiring Locon Solutions, the entity that operates the real estate portal Housing.com. The deal is valued at approximately ₹458.06 crore and will be executed entirely through the issuance of new equity shares. No cash payment is involved in this acquisition. Under the agreement, Aurum PropTech will issue about 19.79 million new shares to REA India, the seller and a subsidiary of Australia's REA Group.
Impact on Shareholding and Approvals
This share issuance significantly alters the ownership structure of Aurum PropTech. Following the transaction, REA India’s stake in the company is expected to increase from the current 5.54% to 24.9%. The completion of this deal remains subject to approval from shareholders and relevant regulatory bodies. Aurum PropTech has set an extraordinary general meeting for August 14, 2026, to secure investor consent, with the company aiming to close the transaction by September 30, 2026.
Strategic Integration of Services
By bringing Housing.com under its umbrella, Aurum PropTech intends to combine the platform’s high consumer traffic—which currently exceeds 58 million monthly users—with its own technology-enabled transaction businesses. The goal is to build an integrated real estate ecosystem that covers the entire property lifecycle, from discovery and lead generation to financing, rentals, and management services. The company plans to deploy a unified AI and data architecture to improve matching and pricing accuracy for consumers, developers, and brokers.
Perspective from the Parent Entity
For the Australian parent company, REA Group, this move represents a shift in its India strategy. While REA Group will classify its remaining indirect interest in Aurum PropTech as a financial asset, it expects to record a loss of approximately A$110 million associated with the divestment of the Housing.com business, including costs related to goodwill impairment. For the 2026 fiscal year, REA Group projected its India operations to generate roughly A$62 million in revenue, with the divestment expected to have an impact of A$36 million on its earnings before interest, tax, depreciation, and amortization.
Investors should track the integration progress, specifically how the company manages the unified platform's technical migration and whether it can effectively cross-sell transaction services to Housing.com's existing user base. The key monitorable will be the successful receipt of regulatory approvals and the subsequent operational performance of the merged entity in future quarterly reports.