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Ashiana Housing has officially launched 'Ashiana Oma,' its first upscale residential project in Jaipur. This ₹558 crore development spans 10.35 acres on Ajmer Road, marking a significant expansion for the NCR-based developer into the Pink City's property market. The project is planned to include a total of 490 units, delivered in two phases. Phase 1 will introduce 280 residences, with an estimated investment of ₹186.78 crore for this initial phase.
Spacious Homes for Premium Demand
Ashiana Oma is designed to meet the growing demand for larger, high-quality homes. It will offer spacious 3 and 4 BHK configurations, plus penthouses, with unit sizes ranging from 1,740 to 2,700 square feet. The design focuses on maximizing natural light and ventilation, featuring larger decks and interconnected balconies for a more expansive living experience. The development prioritizes a low-density environment, with 4.4 acres dedicated to green areas and open spaces.
Prime Location and Market Fit
Located in the Mansarovar Extension along Ajmer Road, the project offers excellent connectivity to the Delhi-Mumbai Expressway and other major city routes. Ankur Gupta, Joint Managing Director of Ashiana Housing, stated that 'Ashiana Oma' supports the company's strategy of developing spacious, eco-friendly residential projects for end-users in Jaipur's premium housing market. The Ajmer Road area is seeing increased housing demand due to infrastructure development and a preference for larger homes.
Jaipur Market Context
The Jaipur real estate market has seen significant growth and appreciation in property values. Projections for 2026 suggest continued growth of 20-25% in prime areas, driven by infrastructure projects like metro expansion. Ashiana Housing aims to capture a share of this market with its specialized offerings in senior living and kid-centric homes. As of May 22, 2026, Ashiana Housing's P/E ratio was approximately 31.85, compared to the industry average of 87.5. Its market capitalization was around ₹3,793.81 crore on the same date. While large developers like DLF and Godrej Properties operate nationally, Ashiana Housing's focus on niche segments like senior living offers a competitive advantage. The company manages its land, construction, sales, marketing, and facility management internally.
Financial Performance and Outlook
In the last reported quarter, Ashiana Housing recorded a Net Profit of ₹56.91 crore, with a TTM Net Profit of ₹117 crore. As of May 22, 2026, its stock traded between ₹269.45 and ₹389.40. Analysts estimate the stock's intrinsic value at ₹403.16, suggesting a potential 12% upside from its market price of ₹354.30. Investor sentiment, however, showed a 24% decrease in search interest over the past 30 days. The Indian real estate sector is expected to grow significantly, reaching an estimated USD 585.09 billion in 2026 and USD 926.56 billion by 2031, driven by urbanization and government initiatives, with residential properties forming the largest market share.