Indian Investors Favor Equities and Insurance-Linked Products, Statista Report Reveals

A recent consumer insights report by Statista highlights that Indian investment portfolios are predominantly filled with equity investments and insurance products that include an investment component. These two categories are favored by approximately 40% of Indian investors each.

Following closely, real estate and precious metals like gold and silver are also preferred investment avenues, with over 30% of respondents participating in these segments, underscoring their appeal as stable assets.

Cryptocurrency, while gaining global traction, has a more limited adoption in India, with only about 25% of investors reporting holdings in this asset class.

The report also draws comparisons with global investment trends. India's preference for equities stands out, particularly when contrasted with the US, Germany, and Brazil. While equities are the top choice in India and China, the US shows an equal popularity for equities and insurance-linked equity schemes. Germany also favors equities, but Brazil presents an unusual trend with a high preference for cryptocurrency (over 25%) and lower interest in equities or real estate. The United Kingdom's most popular instrument is real estate.

The survey, conducted between October 2024 and September 2025, involved adults aged 18 to 64 who could select multiple investment options.

Impact This report provides valuable insights into Indian investor sentiment and asset allocation preferences. It can influence investment strategies, fund flows into different sectors, and how financial institutions tailor their product offerings. A strong preference for equities and stable assets like real estate and gold suggests continued interest in traditional investment vehicles, while the moderate adoption of crypto indicates a cautious approach among the broader investor base. The potential impact on the Indian stock market is rated 7/10.

Difficult Terms: Equities: Investments in stocks, representing ownership in a company. Insurance products with investment components: Policies that combine insurance coverage with a savings or investment element. Real estate: Property such as land and buildings. Precious metals: Valuable metals like gold, silver, platinum, and palladium. Cryptocurrency: A digital or virtual currency secured by cryptography. Emerging economies: Countries undergoing rapid growth and industrialization.