This article explores key investment strategies: Systematic Investment Plans (SIPs), Lumpsum investments, and Systematic Transfer Plans (STPs). SIPs are recommended for most retail investors due to their ability to instill discipline and avoid market timing, offering stable long-term returns. Lumpsum investing can be highly rewarding for those with a 7-year+ horizon and the temperament to tolerate volatility. STPs provide a structured way to deploy lump sums gradually. Experts suggest the Indian market's current average valuation and strong economic outlook make it a favorable environment for investing.