The Internet and Mobile Association of India has launched the E-Commerce Council of India to support the country's $120 billion digital commerce sector. This new body brings together major industry players to work with policymakers on innovation and digital economy expansion.
The Internet and Mobile Association of India, also known as IAMAI, has officially launched the E-Commerce Council of India. This new industry body is intended to act as a unified platform for the diverse components of the nation's digital commerce ecosystem, which is currently valued at approximately $120 billion.
The council includes a broad mix of established market participants such as Amazon, Flipkart, Swiggy, Meesho, and Tata 1Mg. Beyond large retail marketplaces, the group also features service-oriented firms like Uber and Rapido, travel technology companies such as MakeMyTrip and Ixigo, and logistics providers including Transport Corporation of India Limited and Shiprocket. By bringing together these diverse players, the council aims to address issues that affect the entire digital supply chain.
IAMAI President Subho Ray described the council as a catalyst for the next phase of India's digital economy. The formation of this body highlights the shifting nature of the digital commerce sector, which has expanded well beyond simple online retail into mobility, cross-border trade, and digital payment solutions. The council is structured to bridge the gap between private companies, MSMEs, and government regulators to help streamline policy discussions.
For investors and market observers, the effectiveness of the E-Commerce Council of India will likely depend on its ability to advocate for policies that balance industry growth with consumer protection and fair competition. The digital commerce sector in India has frequently faced regulatory scrutiny regarding market dominance, pricing practices, and the treatment of sellers on online platforms. A unified council may help the industry present a collective view to regulators on these complex issues.
While the creation of this council signals an effort to professionalize and organize the sector, the actual impact on company profits, operating margins, or market share remains to be seen. Investors may monitor how the council influences future government guidelines regarding digital commerce, as any major changes in regulation could directly affect the operational costs and growth strategies of the member companies involved.