Mutual fund houses are actively promoting Gold Exchange-Traded Funds (ETFs) as a secure and regulated alternative to digital gold, following a recent warning from the Securities and Exchange Board of India (SEBI) about the risks associated with digital gold products. SEBI clarified that digital gold operates outside its regulatory framework, posing potential counterparty and operational risks to investors. Mutual funds are highlighting Gold ETFs' compliance, transparency, and backing by physical gold, aiming to attract investors concerned by SEBI's advisory and the inherent risks of unregulated digital gold platforms.