Nazara Technologies Launches Bigg Boss Mobile Game Developed by UK Studio

Nazara Technologies Limited has announced the launch of its new mobile game, 'Bigg Boss: The Game'. This title is based on the highly popular Endemol Shine India-produced reality television series, Bigg Boss. The game was developed by Fusebox Games, Nazara's UK-based narrative studio renowned for adapting successful reality formats like Big Brother and Love Island into engaging mobile experiences.

This launch signifies Nazara's effort to bring one of India's most prominent entertainment properties to the mobile gaming platform. Nitish Mittersain, Joint Managing Director & CEO of Nazara Technologies, stated that 'Bigg Boss' is a strong entertainment brand and mobile is a natural extension. He highlighted Nazara's capability to adapt proven reality formats, localize them for Indian audiences, and maintain them with regular content updates, showcasing a business strategy that merges IP, studio capabilities, and publishing.

Mark Woollard, SVP Gaming at Banijay Rights, commented on the exciting expansion of the Bigg Boss brand in India, allowing fans to virtually step inside the Bigg Boss house. The game mirrors the television format, featuring contestants, alliances, task choices, popularity management, and eviction challenges, all within an interactive, mobile-first storytelling environment.

The game is initially launching in English and Hindi, with plans to roll out in Tamil, Telugu, Malayalam, Bangla, Kannada, and Marathi. It is available on both Android and iOS and is structured for season-style content drops to align with the television show's timeline.

**Impact** This launch is a strategic move for Nazara, reinforcing its IP-focused strategy. By leveraging established entertainment franchises like Bigg Boss, Nazara aims to reduce discovery costs, accelerate go-to-market, and tap into a built-in audience of tens of millions of viewers. This approach opens multiple monetization avenues, including in-app purchases, premium narrative branches, and live events tied to the show.

Nazara Technologies also reported its Q1FY26 financial results, with revenues at ₹498.8 crore (99% YoY growth) and EBITDA at ₹47.4 crore (90% YoY growth). Profit After Tax (PAT) stood at ₹51.3 crore, an 118% YoY increase. Despite these strong results, Nazara's shares closed 2.86% down at Rs 261.65 on the BSE.

**Difficult Terms** * **IP (Intellectual Property):** Creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images, which can be legally protected. * **Monetisation levers:** Various methods or strategies a company can use to generate revenue from its products or services. * **EBITDA:** Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a measure of a company's operating performance without the impact of financing and accounting decisions. * **PAT (Profit After Tax):** The net profit of a company after all expenses, including taxes, have been deducted. * **YoY (Year-over-Year):** A method of comparing the performance of a metric over a specified period in one year to the performance of the same metric over the comparable period in the previous year.

**Impact Rating:** 6/10