Zee TV Achieves 3-Year High Market Share in Q2FY26 Driven by Strong Content Performance

Overview

Zee TV, a key channel of Zee Entertainment Enterprises Ltd., achieved a 3-year high urban market share of 14.7% in Q2FY26. This growth is attributed to its successful new content slate, particularly fiction shows, which led to prime-time leadership and a significant share in top-rated programs. The channel is also expanding its non-fiction offerings.