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Sun TV's Q2 Shockwave: Revenue Skyrockets 39% But Profit Dips! Sports Buy Sparks Intrigue - What Investors MUST Know!

Media and Entertainment

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Updated on 14th November 2025, 12:21 PM

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Simar Singh | Whalesbook News Team

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Crux:

Sun TV Network reported strong Q2 operational results, with revenue climbing 39% year-on-year to ₹1,300 crore, driven by subscription income and its sports franchise. EBITDA surged 45% to ₹784 crore, expanding margins to 60.3%. However, net profit declined 13.45% to ₹354 crore due to higher costs and a softer ad market. The company acquired UK cricket franchise SunRisers Leeds Limited and declared an interim dividend of ₹3.75 per share.

Sun TV's Q2 Shockwave: Revenue Skyrockets 39% But Profit Dips! Sports Buy Sparks Intrigue - What Investors MUST Know!

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Stocks Mentioned:

Sun TV Network Limited

Detailed Coverage:

Sun TV Network demonstrated robust operational growth in its September quarter results. Total revenue saw a significant year-on-year increase of 39%, reaching ₹1,300 crore. This expansion was primarily propelled by healthy subscription revenue, which grew 9% to ₹476.09 crore, and contributions from its sports business portfolio. Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) recorded an impressive 45% jump, totaling ₹784 crore. Consequently, profit margins improved notably, widening from 57.8% to 60.3%, indicating enhanced operating leverage and efficiency.

Despite these operational strengths, the company's net profit experienced a year-on-year decline of 13.45%, settling at ₹354 crore. This reduction in net profit was attributed to elevated operational expenditures and a subdued advertising revenue environment, which saw a decrease to ₹292.15 crore from ₹335.42 crore in the corresponding period last year.

A significant strategic move during the quarter was the acquisition of 100% stake in SunRisers Leeds Limited, formerly Northern Superchargers, a franchise participating in the UK's The Hundred cricket league. This newly acquired entity contributed ₹94.52 crore in revenue and ₹22.19 crore in Profit Before Tax (PBT), and its financial results have been consolidated into the group's overall performance.

Furthermore, the board of directors announced an interim dividend of ₹3.75 per share for the fiscal year 2026.

Impact: This news presents a mixed outlook for investors. The strong revenue and EBITDA growth, alongside margin expansion, highlights the company's operational efficiency and successful diversification into sports. However, the decline in net profit, driven by increased costs and advertising softness, signals potential headwinds. The sports acquisition introduces new growth avenues but also brings international operational complexities and financial integration risks that will be closely monitored. Overall, the results suggest a company navigating a challenging advertising landscape while investing in future growth. Rating: 7/10.

Difficult Terms: * **Year-on-year (YoY)**: A comparison of financial or operational data from one period to the same period in the previous year. * **EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)**: A measure of a company's operating performance before accounting for interest, taxes, depreciation, and amortization expenses. It indicates profitability from core business operations. * **Margins**: The ratio of profit to revenue, usually expressed as a percentage, indicating how much profit a company makes for every dollar of sales. * **Operating Leverage**: The degree to which a company uses fixed costs in its operations. Higher operating leverage means a small change in revenue can lead to a larger change in operating income. * **Profit Before Tax (PBT)**: A company's profit before deducting income tax expenses. * **Consolidated**: Combining the financial statements of a parent company and its subsidiaries into a single report.


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