Sony India Restructures, Over 100 Jobs Cut Amid Strategy Shift

Major Overhaul Underway

Culver Max Entertainment, operating as Sony Pictures Networks India (SPNI), is initiating a significant restructuring that includes senior management changes and over 100 job cuts. This move signals a strategic recalibration in response to challenging market conditions and a declining linear television business.

Strategic Shift Amidst Market Headwinds

The company, which manages 28 TV channels such as Sony Entertainment Television and Sony Max, alongside the streaming platform SonyLIV, faces pressure from falling traditional TV viewership. Digital revenues have not yet fully compensated for the losses incurred from the core TV business.

Impact on Workforce and Operations

Plans include outsourcing post-production work, a move expected to impact a sizeable number of jobs. Additional layoffs are anticipated in marketing, advertising sales, and broadcast operations. SPNI CEO Gaurav Banerjee, who assumed leadership in August 2024, is overseeing this strategic exercise, with a new organizational structure anticipated by the end of the month.