Rohit Jain, former president of Lionsgate Play Asia, has introduced Tiger TV, a streaming service priced at ₹799 annually. The platform aims for ₹500 crore in recurring revenue within three years, supported by a ₹500 crore content investment. This move targets specific linguistic niches to compete in India's crowded digital entertainment sector.
Rohit Jain, who recently assumed control of Lionsgate Play's South and Southeast Asian streaming business, has launched a new platform called Tiger TV. The service is dedicated to Hindi and Punjabi content, aiming to cater to viewers looking for specific regional storytelling. The platform is priced at ₹799 per year in India, with a quarterly subscription option available at ₹349.
The business strategy employs a hybrid distribution model to manage costs and reach. In Asian markets like India, where the Lionsgate Play infrastructure is already established, Tiger TV will operate as an add-on within the existing application. In Western markets such as the United States, United Kingdom, Canada, Australia, and New Zealand, the service will function as a standalone app to target the Indian diaspora.
The venture has set a target to achieve ₹500 crore in annual recurring revenue over the next three years. To support this growth, the company has planned a ₹500 crore investment in content intellectual property over the same period. By focusing on regional languages, the management aims to distinguish the service from global streaming giants like Netflix and local leaders like JioHotstar, which often prioritize broader, pan-India content.
However, the platform enters a highly competitive Indian digital entertainment sector, which currently hosts an estimated 172.6 million active paid subscriptions. The primary challenge for Tiger TV will be cutting through the noise of an oversaturated market. The success of the business model depends heavily on the quality of regional content and the ability to maintain subscriber interest amidst intense competition from established platforms with larger content libraries.
Investors and observers should monitor the service’s subscriber acquisition rates and the consistency of its content releases. Given the reliance on existing infrastructure, the long-term sustainability of the platform will also depend on its ability to manage the costs of original content creation against the targeted revenue growth, especially as niche streaming services often face difficulties in scaling profitability without the massive capital backing of larger conglomerates.