Whalesbook
Multiplex chain PVR INOX is transforming its cinemas into social destinations beyond just movie screenings. The company is integrating lifestyle elements like nail bars, gaming arenas, lounges, and cafes into its new luxury multiplexes, such as the one in Delhi's Pitampura. This strategy aims to offer a differentiated, curated experience to attract audiences, competing not just with OTT platforms but with leisure time itself. PVR INOX also plans to expand its screen count by 100 in the current financial year, focusing on both metro and smaller cities, while managing dynamic ticket pricing to balance affordability and business sustainability.