Whalesbook
PVR INOX, India's largest multiplex operator, is transforming its cinemas into 'mini malls' and lifestyle hubs to capture more of consumers' spending. The company is introducing dine-in services, retail outlets, bars, and gaming zones to utilize foyer space for pre and post-movie experiences. This strategy aims to attract Gen-Z audiences and create social hubs, boosting revenue streams beyond ticket sales, with a strong focus on its growing food and beverage business.