JioStar reported a 31% jump in operating profit to ₹933 crore for the June quarter, supported by a 14% rise in revenue. The growth was driven by record digital advertising sales and subscription demand, along with high viewership numbers from the IPL 2026 season.
JioStar, the media business under Reliance Industries, reported an operating EBITDA (earnings before interest, tax, depreciation, and amortization) of ₹933 crore for the first quarter of the 2027 financial year. This is a 31% increase compared to the ₹714 crore reported in the same period last year. The company's total revenue from operations also grew by 14%, reaching ₹10,946 crore.
Digital Advertising and Subscription Trends
The growth in profit margins was largely helped by better operating leverage, where the company's revenue increased faster than its costs. The firm saw strong demand in its digital advertising and subscription segments, which remained steady despite pressure in the broader consumer spending environment. These digital revenue streams are becoming increasingly important as the company shifts focus from traditional linear television to digital platforms.
Viewer Engagement and Content Performance
JioHotstar, the company’s flagship streaming service, reported an average monthly active user base of 530 million, a 15% increase from the previous year. This rise in users was helped by both sports content and entertainment shows. The platform also introduced a micro-content feature called Tadka, which the company stated reached 100 million active users in its first two months.
Impact of IPL 2026 Viewership
The 2026 season of the Indian Premier League (IPL) acted as a major catalyst for the company's performance. The tournament reached 1.2 billion viewers across television and digital platforms combined. Digital engagement specifically showed strength, with 700 million unique viewers tuning in through digital channels. The company’s television network also maintained a 34% share of the overall entertainment viewership in India.
Investors may continue to track how the company balances high content spending—often required to secure sports broadcasting rights and original programming—with the need to sustain margins. As digital advertising faces competition from global platforms, the ability of JioStar to maintain its high engagement levels and convert these users into paying subscribers will be a key factor for future financial performance.