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Major Over-The-Top (OTT) platforms in India, including Netflix, Prime Video, SonyLIV, and ZEE5, alongside industry bodies IAMAI and IBDF, have raised significant concerns over the Ministry of Information and Broadcasting's draft accessibility guidelines. While supporting the goal of improving content access for persons with disabilities, the platforms argue the proposed rules are financially burdensome, technically unfeasible for daily content and extensive legacy libraries, and could negatively impact India's digital video market. They propose a more flexible, phased implementation rather than immediate, comprehensive retrofitting.