Whalesbook
Expanding Into Metro Markets
Kumar Mangat Pathak, co-founder of Devgn CineX and chairman of Panorama Studios, detailed the company's expansion plans. The strategy includes maintaining a presence in emerging markets while significantly expanding into metro cities like Mumbai, Hyderabad, and Bengaluru. This approach balances catering to value-conscious consumers in Tier II and III markets with luxury, experience-driven audiences in metros. The focus is on affluent micro-markets where higher consumer spending supports better pricing, curated F&B, and immersive formats.
New Revenue Streams Beyond Tickets
Devgn CineX is strategically moving beyond relying solely on box office performance. While ticket sales, F&B, and on-screen advertising remain key, the company is broadening its scope. This includes offering private screenings, celebrations, and corporate events. This diversification aims to reduce dependence on unpredictable film content cycles and boost per-customer spend.
Long-Term Vision and Innovation
The company is taking a long-term view on returns, expecting them over four to five years. This approach prioritizes consistent quality and a premium experience to drive visits and repeat business. Innovation is central, with the recent Thane launch featuring India's first ButtKicker motion seats and a luxury all-recliner auditorium named Amor. Formats like 4DX and ScreenX are also under consideration as Devgn CineX builds its luxury cinema brand.