Whalesbook
Artificial intelligence (AI) generated content is rapidly appearing on YouTube and OTT platforms, including short films, explainers, and reimagined classics. While traditional television remains cautious, digital-first brands are experimenting with advertising as a primary revenue stream for this content. Experts suggest that sponsorship success hinges on content nature and audience reception, with advertising proving more viable than paid subscriptions for now. Digital production costs are lower, leading to strong engagement, though ad pricing is still evolving. Initially, ad-supported models are favored due to the need for volume and iteration, with hybrid models anticipated in the future.