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India's Ultra-Rich Reveal Shocking Shift: Ownership to Experience, What It Means for Your Investments!

Luxury Products

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Published on 26th November 2025, 9:47 AM

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Author

Abhay Singh | Whalesbook News Team

Overview

Kotak Private Banking has launched the Kotak Private Luxury Index (KPLI), tracking price movements across 12 luxury product and experience categories. Commissioned with EY, the index reveals a major shift among India's ultra-high-net-worth individuals (UHNIs) from ownership to experiences, and from materialism to mindful living. Key segments like luxury real estate, wellness retreats, and exclusive experiences have seen significant annual growth, outperforming some equity benchmarks, while watches and wines corrected. This index serves as a crucial indicator for investors and brands navigating India's burgeoning $85 billion luxury market.