Whalesbook
New data from Policybazaar reveals a significant shift in India's term insurance market towards comprehensive protection, with a growing number of policyholders adding riders like Critical Illness (CI), Accidental Death Benefit (ADB), and Waiver of Premium (WOP). The South leads in rider adoption, while Northern regions show potential for growth. Men tend to opt for accidental riders, whereas women show a preference for CI coverage. Demand for CI riders is high in metros among younger, salaried individuals, and WOP attachments have seen a substantial jump, indicating a priority on long-term financial security beyond just the death benefit.