Industrial Goods/Services
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Updated on 11 Nov 2025, 10:01 am
Reviewed By
Simar Singh | Whalesbook News Team
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QuickShift, a logistics and fulfillment startup founded in 2019, has successfully raised INR 22 crore (approximately $2.5 million) in a Pre-Series A funding round. The investment was led by Atomic Capital, with contributions from Axilor Ventures and other investors. This fresh capital infusion is earmarked for several strategic initiatives, including the development of an advanced AI-first fulfillment platform, expansion of its leadership team, enhancement of its omni-channel programmes, and broader operational reach across key North and South Indian markets.
Currently operating seven fulfillment centers and serving over 29,000 pincodes, QuickShift plans to extend its network to major metropolitan areas like Delhi NCR, Bengaluru, Chennai, Hyderabad, Ahmedabad, Indore, Kolkata, and Mumbai. The company assists online and offline brands with warehousing, order processing, and both domestic and international shipping, enabling them to scale efficiently without building their own logistics infrastructure. QuickShift integrates with major e-commerce platforms and quick commerce services, handling substantial monthly volumes of B2C shipments, marketplace orders, and quick commerce replenishments. The startup has reported impressive growth, with a 75% year-on-year increase in orders and 100% ARR growth over the past year, highlighting strong customer trust and market demand. This funding round reflects continued investor confidence in the logistics and e-commerce enablement sector, driven by the burgeoning e-commerce space.
Impact: This funding significantly bolsters QuickShift's ability to compete and innovate in the fast-growing Indian logistics and e-commerce fulfillment sector. It signals strong investor appetite for technology-driven supply chain solutions, potentially spurring further investment and M&A activity in the space. For the sector, this means enhanced competition and accelerated adoption of AI and omni-channel strategies, leading to better services for e-commerce businesses. This development also indicates a healthy growth trajectory for companies supporting the digital commerce ecosystem. Rating: 7/10
Difficult terms: Pre-Series A: A funding stage for startups after seed funding but before Series A, typically used to scale operations and prove market fit. Fulfillment platform: A technology system that manages all aspects of order processing, from receipt to shipping, including inventory management and logistics coordination. AI-first: A strategy where Artificial Intelligence is at the core of the product or service design and development. Omni-channel programmes: Strategies that provide a seamless customer experience across all available channels, both online and offline. ARR (Annual Recurring Revenue): The predictable revenue a company expects to receive on a yearly basis from its subscriptions or recurring services. D2C (Direct-to-Consumer): A business model where companies sell their products directly to end consumers, bypassing intermediaries like retailers.