BirlaNu Acquires Clean Coats for Rs 120 Crore to Boost Construction Chemicals Business

BirlaNu, a business unit within the C K Birla Group, has announced its agreement to acquire Mumbai-based Clean Coats Private Limited for ₹120 crore. This acquisition marks a significant strategic step for BirlaNu, aimed at expanding its presence and capabilities in the construction chemicals market. The deal, which is anticipated to close in the coming weeks, brings together Clean Coats' proven expertise in technical formulations, including a strong export base to over 27 countries, with BirlaNu's established brand reputation, extensive market access, and large-scale execution abilities. According to Avanti Birla, president of BirlaNu, the combined entity will enhance its leadership in providing advanced solutions for demanding infrastructure and industrial projects, while also bolstering its scale and differentiation in the retail consumer segment. Akshat Seth, managing director and chief executive officer of BirlaNu, highlighted that this acquisition is integral to the company's vision to double its portfolio over the next three years, supported by an investment of over ₹1,300 crore. BirlaNu, which offers products across pipes, construction chemicals, putty, roofs, walls, and floors, sees Clean Coats as a key enabler to reach a wider customer base through projects and retail channels. Clean Coats specializes in epoxy and polyurethane coatings, anti-corrosion linings, flooring systems, waterproofing, and food-grade protective coatings, serving major industrial sectors.

**Impact** This acquisition is expected to significantly boost BirlaNu's market share and revenue in the growing construction chemicals sector. It will allow the company to offer a more comprehensive range of high-performance products, potentially leading to increased profitability and shareholder value. The integration of Clean Coats' export capabilities could also open new international markets for the C K Birla Group. The stock market may react positively to this expansion move, reflecting investor confidence in the company's growth strategy. **Impact Rating**: 7/10

**Difficult Terms**: * **Acquisition**: The act of buying a company or a significant part of it. * **Portfolio**: A collection of investments or products owned by a company. * **Construction Chemicals**: Special chemicals used in construction to improve performance, durability, or appearance of building materials and structures. * **Formulations**: Recipes or mixtures of ingredients used to create a specific product. * **Institutional Relationships**: Connections and agreements with large organizations or government bodies. * **Execution Scale**: The ability to carry out large-scale operations efficiently. * **Surface Technologies**: Advanced methods or processes applied to surfaces for protection or enhancement. * **Admixtures**: Chemicals added to concrete or mortar to modify its properties. * **Waterproofing**: Methods or materials used to prevent water penetration. * **Epoxy and Polyurethane Coatings**: Durable, resistant coatings made from epoxy or polyurethane resins, often used for floors and protective layers. * **Anti-corrosion Linings**: Materials applied to prevent rust or degradation of metals. * **Shareholders**: Individuals or entities who own shares in a company. * **Long-term value creation**: Increasing the worth of the company for its owners over an extended period.