Whalesbook
V-Guard Industries is making a significant strategic move by entering India's competitive lighting market, a segment it previously avoided. The company, transitioning from a stabilizer maker to a national electricals powerhouse, aims to complete its portfolio with higher-margin luminaires. This phased launch, starting in Kerala and Karnataka, pits V-Guard against established players like Signify (Philips) and Havells, with its success hinging on execution and pricing in a market valued at billions.