Industrial Goods/Services
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Updated on 15th November 2025, 9:39 AM
Author
Satyam Jha | Whalesbook News Team
Indian toy exporters, who started the financial year strong with early festive orders, are now facing a significant slowdown due to a 50% US tariff on their products. American buyers are shifting to other countries, forcing Indian manufacturers to cut prices and simplify packaging to retain business. This comes after a sharp increase in US tariffs on Indian toys.
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Indian toy exporters are experiencing a sharp downturn in business with the United States, their largest market, following the imposition of a 50% tariff on Indian toys by the US. Initially, strong dispatches were seen due to early festive shipments and advance buying by US customers. However, the US decision to impose tariffs, cited as a response to India's imports of Russian crude oil, has severely impacted new orders. Amitabh Kharbanda of the Toy Association of India stated that toy orders for the upcoming festive season are down by 50% as buyers explore alternatives like China. Funskool India's CEO, KA Shabir, noted that while early buying helped cushion the blow, the situation highlights the vulnerability of the sector to geopolitical and trade policy changes. Manufacturers are now resorting to cost-cutting measures such as scaling back toy features, simplifying packaging, and producing smaller units to meet buyer demands for price reductions, with some fearing business might move to countries like Vietnam.
Impact: This news directly impacts Indian toy manufacturers and exporters, potentially affecting their revenue, profitability, and overall business growth. Companies heavily reliant on US exports may see significant financial strain. This could also have a ripple effect on the broader industrial goods sector and related employment in India. The need to adapt to trade barriers may spur innovation in product design and cost management, but short-term challenges are considerable.
Rating: 7/10
Difficult Terms: Dispatches: The act of sending goods from one place to another. Advance buying: Purchasing goods in advance of the usual time, often to secure supply or benefit from early prices. Tariff: A tax or duty to be paid on a particular class of imports or exports. Sourcing markets: Countries or regions from which goods are obtained. Governing body member: A person who is part of the committee or group that manages or directs an organization. Festive season: A period of time associated with holidays and celebrations. Front-loaded orders: Placing a larger volume of orders at the beginning of a period than is typical. Cushion the impact: To reduce the negative effect of something. Scaling back features: Reducing the complexity or number of features in a product. Simplifying packaging: Making the product's packaging less elaborate or basic. Marginal single-digit growth: A small increase in business or profit, typically between 1% and 9%.