Grasim Taps Ex-ITC Executive for CEO Role at New Paint Venture

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AuthorKavya Nair|Published at:
Grasim Taps Ex-ITC Executive for CEO Role at New Paint Venture
Overview

Grasim Industries has appointed Sachin Sahay, a seasoned executive from ITC Limited, as the CEO of its new paints division, Birla Opus Paints. Effective February 16, 2026, this strategic hire signals Grasim's aggressive push into India's competitive decorative paints market. Sahay brings over three decades of sales and marketing experience, crucial for scaling the venture.

Grasim Taps Ex-ITC Veteran for CEO of New Paint Division

Grasim Industries Limited announced Friday the appointment of Sachin Sahay as the Chief Executive Officer of its ambitious Birla Opus Paints venture, effective February 16, 2026. The move marks a significant step in the Aditya Birla Group's strategic expansion into the fiercely competitive Indian decorative paints market.

Strategic Leadership Hire

Sahay joins Grasim from ITC Limited, where he held the position of Executive Vice President – Sales. With over 30 years of extensive experience in sales and marketing, he was a key architect behind ITC's formidable FMCG transformation. His tenure included scaling national distribution networks, pioneering brand launches, and implementing field-force automation initiatives across urban and rural segments.

Accelerating Paint Foray

The appointment follows the resignation of Rakshit Hargave, the former CEO of Birla Opus Paints, in November 2025. Hargave had been instrumental in guiding Grasim's paints division from its nascent project stage to operational launch, establishing six integrated manufacturing facilities and building robust nationwide distribution and supply chain capabilities. During the interim period, Grasim Managing Director Himanshu Kapania had been overseeing the paint business.

Market Positioning

This high-profile appointment underscores Grasim's commitment to establishing a strong foothold in the paints sector. Sahay's proven track record in market expansion and brand building is expected to be critical in challenging established players. Shares of Grasim Industries traded marginally higher, up 0.37% at ₹2,806.10, reflecting investor sentiment around its diversification strategies.

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