Grasim Appoints ITC Veteran Sahay as Birla Paints CEO

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Overview

Grasim Industries has appointed Sachin Sahay as the new Chief Executive Officer of its paints business, Birla Opus Paints. Sahay, formerly Executive Vice President – Sales at ITC Ltd, brings over three decades of sales and marketing experience. The leadership change, effective February 16, 2026, signals Grasim's continued aggressive push to expand its footprint in the competitive Indian paints market. Grasim shares saw a modest uptick following the announcement.

Leadership Boost for Birla Opus Paints

Grasim Industries Ltd announced Friday the appointment of Sachin Sahay as the new Chief Executive Officer for its paints division, Birla Opus Paints. This strategic move is set to take effect on February 16, 2026. Sahay will also hold a senior management position within Grasim Industries.

Experienced Hand at the Helm

Sahay joins Grasim from ITC Ltd, where he most recently served as Executive Vice President – Sales. His career spans over 30 years, covering extensive sales and marketing expertise across diverse geographies and business segments. At ITC, he played a key role in expanding the FMCG business, leading brand launches and distribution strategies in both urban and rural markets.

Driving Paint Business Growth

Birla Opus Paints, launched in February 2024, has been actively investing in manufacturing capabilities nationwide and employing competitive pricing to capture market share. The appointment of Sahay is expected to energize these expansion efforts in India's dynamic decorative paints sector. The company had previously announced the departure of Rakshit Hargave from the paints business CEO role over two months ago.

Market Reaction

Shares of Grasim Industries traded higher on Friday, reflecting a marginal gain of 0.43% to ₹2,807.80 on the National Stock Exchange (NSE).

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