A-1 Associate Wins 1400+ EV Orders; Yellow EV App Launched

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AuthorSatyam Jha|Published at:
A-1 Associate Wins 1400+ EV Orders; Yellow EV App Launched
Overview

A-1 Limited's associate, A-1 Sureja Industries (Yellow EV brand), secured two confirmed orders for over 1400 low-speed electric two-wheelers in January 2026. The 'Yellow EV' mobile application was also made available on February 20, 2026, to streamline operations. This marks a significant step in the company's electric mobility push, though it faces scrutiny due to recent stock downgrades and prior financial pressures.

A-1 Associate Secures 1400+ EV Orders, Launches "Yellow EV" App

Two confirmed purchase orders for over 1400 low-speed electric two-wheelers have been received by A-1 Sureja Industries, the electric mobility associate of A-1 Limited, during January 2026.

The company also launched its "Yellow EV" mobile application on February 20, 2026, to streamline operations and customer experience.

Reader Takeaway: Orders boost Yellow EV's prospects; execution, market volatility, and past financial weakness remain watchpoints.

What just happened (today’s filing)

A-1 Sureja Industries, operating under the "Yellow EV" brand, has received two purchase orders for more than 1400 low-speed electric two-wheelers. These orders were confirmed in January 2026.

The "Yellow EV" mobile application, aimed at enhancing customer engagement and operational efficiency, was made available to stakeholders from February 20, 2026.

The company is currently evaluating a partner or franchise-led rollout strategy to scale its electric mobility solutions.

Why this matters

This development signals tangible progress for A-1 Limited's strategic diversification into the electric vehicle sector through its associate. The orders represent potential new revenue streams in the burgeoning electric two-wheeler market.

The launch of the dedicated mobile app underscores a focus on customer experience and operational readiness as the company aims to build a scalable EV ecosystem.

The backstory (grounded)

In October 2025, A-1 Limited increased its stake in A-1 Sureja Industries to 51%, securing majority control and marking its formal entry into EV manufacturing. A-1 Limited, traditionally a player in industrial acids and chemicals trading and logistics, is pivoting towards clean mobility.

A-1 Sureja Industries, valued at approximately ₹100 crore, manufactures battery-operated two-wheelers and EVs, including the ARAI-approved Hurry-E Electric Motorcycle. The company holds a patent for its EV design until 2028 and aims for rapid growth, transitioning from R&D to commercial rollout with a projected CAGR exceeding 250%.

What changes now

  • Revenue Stream: The confirmed orders offer a direct revenue opportunity for the "Yellow EV" initiative.
  • Operational Efficiency: The "Yellow EV" app is designed to enhance customer onboarding, service coordination, and overall operations.
  • Scalability: The evaluation of a franchise-led model suggests a strategy for wider market reach and faster distribution expansion.
  • Diversification: This initiative further solidifies A-1 Limited's commitment to its green mobility strategy.

Risks to watch

The company's investment rating was downgraded to 'Sell' as of February 24, 2026, by MarketsMojo due to concerns over technical indicators, expensive valuations, and weakening financial trends. A-1 Limited reported a year-on-year decline in net sales for Q3 FY26 and a significant drop in profits for the nine months ended December 2025. Additionally, the filing itself notes that certain statements are forward-looking and subject to execution risks, market conditions, and regulatory factors. [cite: provided in prompt]

Peer comparison

"Yellow EV" operates in the low-speed electric two-wheeler segment, which constitutes about 90% of India's electric scooter sales. Key players in this and the broader electric scooter market include Hero Electric, Ather Energy, Ola Electric, and Okinawa Autotech. These competitors are also expanding their offerings and market reach.

Context metrics (time-bound)

  • The "Yellow EV" mobile application was made available on February 20, 2026.
  • Purchase orders for 1400+ low-speed electric two-wheelers were received during January 2026.

What to track next


  • The commercial feasibility and execution readiness of the partner/franchise rollout strategy.

  • The conversion of these orders into actual sales and revenue generation.

  • Further details on the phased and disciplined approach to strengthening "Yellow EV's" market presence.

  • The company's ability to navigate market volatility and financial pressures against the backdrop of its EV diversification.

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