Pune-based preventive health platform Fittr has crossed 3 million users while posting a profit of ₹11 crore on ₹128 crore revenue in FY25. This marks a financial turnaround for the privately held company after three years of losses, driven by its shift toward a holistic health and coaching ecosystem.
Pune-based preventive healthcare and fitness platform, Squats Fitness Private Limited, operating under the brand Fittr, has reached a milestone of 3 million users. The company, which provides coaching, nutrition guidance, and diagnostic services, has pivoted its model toward a broader preventive healthcare ecosystem to address lifestyle-related non-communicable diseases.
This growth in user base coincides with a significant change in the company’s financial performance. After reporting losses in FY22, FY23, and FY24, Fittr turned profitable in the financial year 2025. According to company data, it recorded a profit before tax of ₹11 crore on a revenue of ₹128 crore. The turnaround follows a strategic restructuring of operations, backed by capital support from investors like Rainmatter Capital and Dream Capital.
Founded by Jitendra Chouksey, the platform originally focused on fitness and strength training advice. Over the years, the company has expanded its scope to include certified coaching, diagnostic testing, and wearable technology integration. The company has raised approximately $17 million in total equity funding to date, with participation from marquee investors including Peak XV and Elysian Park Ventures. As a private entity, Fittr is not listed on the NSE or BSE, meaning it does not have publicly traded shares available for retail investors.
Despite the return to profitability, the company operates in a highly competitive health and wellness technology sector. The industry is characterized by low barriers to entry, often leading to intense competition for user acquisition and retention. Fittr’s growth and financial stability remain tied to its ability to maintain user engagement amid this competition.
Another factor for the company is its reliance on discretionary consumer spending. Health and wellness services, such as personalized coaching and diagnostic packages, often face demand fluctuations based on macroeconomic conditions. Historical financial data indicates that aggressive marketing and heavy discounting during previous years contributed to the cash burn that led to earlier losses. The company’s focus on sustainable growth will be tested by its ability to manage these operational costs while scaling its physical and digital infrastructure across diverse urban markets. The next important monitorable for the company will be its ability to scale its preventive health services and maintain margin stability without reverting to the high-burn models of the past.